India Product Marketing Manager

Job | Urgent Hiring- India Product Marketing Manager
Company : OEM
Post : India Product Marketing Manager
Job Type: Full Time
Job Location : Gurgaon, Pithampur (India)
Qualification : B.E. / B. Tech, MBA will add advantage
Experience : 15 to 20 years
Salary : Negotiable

JOB RESPONSIBILITIES: -

1.)  Job Purpose:

·      Product Planning, Pricing and strategy

·      Evaluate Product Performance

·      Competition Analysis, Market Intelligence on product pricing and features.

·      New Product Launch

·      Product Positioning

2.)  Key Result Areas (KRA’s) / Measures of Performance (MOP’s):

     Product Plan:

Create product plan- new models & upgrades.

 Competition analysis:

·       Visit competitor machines to understand features/benefits.

·       Conduct performance and feature benchmarking.

·       Prepare selling against arguments.

·       Hire competitor machines for benchmarking inside plant.

·       Create product attribute chart of Case vs competitors.

·       Set performance benchmark and targets for Case products.

·       Tracking new launches by competitors

 Industry & Market analysis:

·       Conduct primary research by meeting customers & machine users to understand customer needs.

·       Internal research - Study the product, Prepare questionnaire, Customer interviews, preparation of report for management.

·       Study of new applications, sector opportunities, suggestions and development with customer trials.

·       Study market/segment trends, key drivers & Segmentation for targeting markets.

·       Inputs to Organization SBP (Strategic Business Plan)

 Marketing material:

·       Prepare cue cards, product presentations, walkaround videos, selling against presentations, walkaround scripts.

·       Content for brochures, mailers, standees, spec sheets and approve designs.

 Sales support:

·       Respond to queries of sales team over mail/phone.

·       Tender Support

·       Raise request and support in creation of new variant code,

·       Collection of costs for new features required.

·       Pricing sign off for new variant code

·       Confirmation of availability for special attachments/variants

·       Regular communication to field on Product Upgrades

·       Demo Policy and asses need for Demo Units

·       Updating of maintenance cost data and communication to field

 Pricing:

·       Pricing matching Inputs from Plant.

·       Collect competitor prices/invoices and discount structure- new & current products.

·       Pricing sign off with finance for all models.

·       Presentation to Management on Price Positioning

 Conferences, Exhibitions & Events:

·       Product walkaround & presentation

·       Prepare the content for message boards for display for Case products.

·       Training of manning list for Case team for our stall.

·       Study competition machines for details on new features and messages.

Training:

·       Respond to queries on product specification, attachments, pricing, lead time for development.

·       Training online and offline.

·       Meeting customers during plant visits- gain feedback on customer needs and experience on Case products- escalate issues if feedback provided by customer.

 Customer's factory visit:

Product walkaround to customers

 Order Loss Analysis:

Analysis of monthly order losses and action plan based on this tracking.

  Product improvements:

·       Raise product improvement proposal for development of new features and variants.

·       Provide target costs & volumes.

·       Define design parameters & features.

·       Review the design if meeting the requirements.

·       Release marketing flash for new features

If anyone is interested and has relevant experience, drop your CV at jobs@leotoise.com